This Business Insider graphic, built from comScore data, shows in pretty explicit terms some key demographic difference between iPhone users and Android users. While median age is the same for each platform, the median income for iPhone users is about 39% higher than that of Android users. Apparently, the iPhone is the choice for high-rollers.
As BI is quick to point out, the price point of the devices makes this stat pretty obvious. Apple isn’t in the low-end smartphone market at all, with even the “budget” iPhone 5C considered to be a mid-tier device. On the other end, roughly 60% of Android devices are considered to be low-end smartphones. While this is not a discussion of the quality of each platform or device, this does speak to the market position of each: iPhone is marketed as a “premium” product, while the Android market, with its 100s of devices, is more widely used and more within reach for a greater number of consumers.
What are your thoughts? Is this accurate, or is it missing a bigger picture?
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