StackCommerce integrates content and commerce for 75 million monthly visitors across
500+ publishers; StackSocial.com (powered by StackCommerce) remains its consumer tech marketplace
Venice, CA – (September 23, 2014) – StackSocial, the leading marketplace to discover and buy innovative technology products, today announced it has rebranded as StackCommerce to continue to pioneer native commerce and to further extend its Commerce as a Service platform. The first-of-its-kind native commerce platform is designed for web publishers to monetize and engage their audience with relevant products, and for vendors to get distribution and exposure for their branded products across top-tier publisher sites.
Since its founding in 2011, the Los Angeles-based startup has been powering commerce for publishers. Now, with the launch of StackCommerce, it is further prioritizing its focus on helping publishers increase revenues and grow their audiences. This launch expands upon the already rapid growth and profitability of the company — StackCommerce now boasts over one million registered members, top publisher partners including CNET, The Next Web, Gawker Media, AOL, and is consistently doubling its now eight-figure revenue year-over-year.
“The amazing results our publishing partners see every month is strong validation of our product, and this extra focus will allow us to grow our reach and capabilities even further,” said StackCommerce CEO Josh Payne. “With expanded publisher partnerships and now a dedicated brand behind our platform, we have more momentum than ever before – and for a company growing like we have, that’s saying a lot.”
For publishers, StackCommerce offers a new and incremental way to complement existing advertising efforts. The platform has three core products which offer different types of integration options that publishers can choose from to best fit their needs:
- Shops – an integrated, full-service storefront solution that includes sourcing exclusive offers on hand-picked products, marketing, payments and reporting, fulfillment, and customer support;
- Anywhere – a self-serve, embeddable commerce solution that allows publishers to promote products wherever they’d like: editorial, email, social, or widgets;
- Stream – native in-stream product recommendations served automatically to create a seamless buying experience for readers.
“We’ve researched and tested many partners, but StackCommerce provided the most relevant products and most nimble integration. We’ve built a mutually beneficial partnership for not only us, but more importantly for our audience.” said Erin Pettigrew, VP of Business Development of Gawker Media. “It’s early in native commerce, but we have confidence that this model has legs for the long term.”
While the company will rebrand itself as StackCommerce to focus on its native commerce platform, their established consumer brand for tech enthusiasts, StackSocial.com, will continue to thrive. From a consumer standpoint, it will be business as usual at StackSocial.com. The site will remain as the leading marketplace for trending apps, gadgets, games, and e-learning tools — all powered by StackCommerce.
For additional information on the StackCommerce launch, visit their blog,which includes white papers and case studies on native commerce.
StackCommerce is on a mission to revolutionize commerce through the seamless integration of content and relevant products. The company’s network reach is currently over 75 million monthly visitors across more than 500 publisher partners with 1 million registered members. Their leading native commerce platform provides publishers and vendors with turnkey solutions to increase user engagement, growth, and monetization. These solutions include: full-service commerce shops, editorial, email, social in-feed product recommendations, and real-time analytics dashboards. The company was founded in 2011 and is headquartered in Venice, CA.