Could Apple ditch 32GB models for 128GB with the iPhone 6?

That’s the question many are asking after GeekBar-obtained schematic docs (see the image above) seemed to show that, in addition to the traditional 16GB and 64GB models, there is a 128GB version in production…but no mention anywhere of a 32GB version.

Of course, there could be a couple very legitimate explanations for this:

  • the documents aren’t real (wouldn’t be the first time)
  • the schematics don’t have all the information, and the information pertaining to the 32GB model is elsewhere (though this would be awkward, given the order of information in the leaked doc).

Overall, it raises interesting strategic questions more than anything. For example – if the pictures do truly indicate that the 32GB model has indeed been replaced, does Apple see the three-size structure as essential to marketing and selling the iPhone? And, if so, why not scrap the smallest model (16GB) to make way for the 128GB version? Perhaps keeping the entry-level product the same and scaling up on the middle and upper tiers is a tactic to keep entry price low but increase the cost for the higher-end models? Alternatively, if the 32GB isn’t going by the wayside, is this proof positive that the iPhone line is expanding to four storage sizes with the iPhone 6 (varying screen sizes have are already essentially confirmed)?

What do you think? What’s the best move Apple could make here?

Source: Cult of Mac

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  1. KsbjA
    August 23, 2014

    This is interesting. I’m surprised they’re keeping the 16 GB model – I agree that it would be more reasonable to drop it. But then again, maybe it’s the “c” phone, with a 4″ screen, while the 4.7″ iPhone would come in 64 GB and 128 GB. Who knows!

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